Everyday Design

  

Everyday products all have a certain color theme, specific font, logo design, and production process. Depending on the target audience in which the product is being sold to. 

These product advertisements have coordinating graphics and large and simple to read font and text. Not only appealing to the lowest common denominator but enticing a hungry customer.  

Billboard Ad

My purpose for this project is to create an extraordinary product that defies today’s standards. My new product is called hPhone; short for holographic phone. It utilizes the technology of holograms and graphics and takes communication to a new level.

My target audience is future generations and our generation. My call to action is to create a product that will certainly sell to customers around the world. It also enlightens the imagination of what could be coming soon to phones and communication.

Thumbnails

Rough one

Rough two

Final

I’ll be making this ad in Photoshop and saved as a tiff. It’s going to be 22 feet 8 inches by 10 feet 5 inches. My color mode is going to be CMYK for print and I’ll have a bleed of 1.5 inches.  I’m going to have a duotone raster and vector art featured in this ad. All images are created by me. It would cost me in a big city like LA 20,000 dollars a week to have it up on the freeway. However, it varies from city to city and town.

http://mjroseblog.typepad.com/buzz_balls_hype/2007/03/the_ad_man_answ_1.html is where I get the price for the billboard.

Magazine Ad

My purpose for this project is to create an extraordinary product that defies today’s standards. My new product is called hPhone; short for holographic phone. It utilizes the technology of holograms and graphics and takes communication to a new level.

My target audience is future generations and our generation. My call to action is to create a product that will certainly sell to customers around the world. It also enlightens the imagination of what could be coming soon to phones and communication.

Thumbnails

 Rough one

Rough two

Final

I’ll be making this ad in Photoshop and saved as a tiff. It’s going to be 7 7/8 inches by 10 1/2 inches; which is a full page in a magazine. My color mode is going to be CMYK for print and I’ll have a bleed of 0.25 inches.  I’m going to have a four color raster and vector art featured in this ad. All images are created by me. It would cost me 1,895 to have it published in a magazine. However, it varies from magazine to magazine.

Bitmap

Before

After

       When creating a bitmap image on Photoshp CS5; it's very simple. First you convert your image to greyscale mode and then it will give you the option to convert it to bitmap where all color and grey is eliminated replaced by solid black and solid white. Bitmap images are pixel dependent.

For more information check out: http://www.youtube.com/watch?v=ZgXvxTIGwlQ

Content Aware

Before

After

    

            Content aware is an absence of an object that was previously in the image. Only in Photoshop you are able to subtract an object that was once there in the image. First you take the lasso tool on your tool bar and outline your object for deletion.

            After, you go to Edit < Fill on the drop down menu and a screen pops up where you select the content aware in the first selection bar.  Once you hit ‘OK’, the image magically disappears replaced by the background on which the image was placed. You can touch up your new image with the Clone Stamp tool on the tool bar and it was like the object never existed in your image.

http://tv.adobe.com/watch/mareks-mastering-techniques/master-content-aware-fill-in-photoshop-cs5-part-2-/

Is my source. Image i got from istockphotos.com; free image.

Master Image List Descriptions

Bitmaps are also called ‘line art images.” That only contains solid black and solid white. You scan your previously drawn image into your computer and produce high resolution images.

                A reverse allows you the option of showing paper through your design or image that then can be used in any color mode and file. 

                Vector art is created in Illustrator and has an unlimited amount of resolution and can also be converted to CMYK or RGB. 

                A duotone raster is composed of black and a spot color which the black shouldn’t be altered in any way when planning to print. 

                A grayscale raster is a mode in which all other color is expelled and there is no complete black or complete white only shades of gray. 

                A silhouette raster eliminates the background from an image and only leaves the important content left in the image. 

                A full bleed raster includes the official bleed on all sides of your document.  A four color raster includes CMYK value raster that is completely colored. 

                Screen tint is in CMYK and only uses processed colors whereas  grayscale isn’t exhibited, only converted to black. 

Check out more information on master image lists with Print Production with Adobe Creative Suite Applications. Images from demonstrations from class; Christel Benson: Instructor. And images from myself; created by me.

Newspaper Ad

My purpose for this project is to create newspaper ad enticing college students to showcase their musical talent and skill. My target audience is college students of any major and age.

                My call to action is to provide a safe and fun place to set up and play for free and invite others for a concert that must be previously scheduled and also have free nights where anyone can attend, play, watch, and eat. 
              
         My budget for creating this ad to put in the newspaper is 97 dollars. I have a size restriction that almost meets this budget.

                Here is my formula for figuring the cost of my project:    col6 x 4”= 24 x $4= $96
This project has to be in black and white.

         There are many things on the master image list I must do this project from including bitmap, vector art, and grayscale raster. All images are done by me; Rose.

Thumbnails

Rough

Final