My purpose for this project is to create an extraordinary product that defies today’s standards. My new product is called hPhone; short for holographic phone. It utilizes the technology of holograms and graphics and takes communication to a new level.
My target audience is future generations and our generation. My call to action is to create a product that will certainly sell to customers around the world. It also enlightens the imagination of what could be coming soon to phones and communication.
http://mjroseblog.typepad.com/buzz_balls_hype/2007/03/the_ad_man_answ_1.html is where I get the price for the billboard.
Thumbnails
Rough one
Rough two
Final
I’ll be making this ad in Photoshop and saved as a tiff. It’s going to be 22 feet 8 inches by 10 feet 5 inches. My color mode is going to be CMYK for print and I’ll have a bleed of 1.5 inches. I’m going to have a duotone raster and vector art featured in this ad. All images are created by me. It would cost me in a big city like LA 20,000 dollars a week to have it up on the freeway. However, it varies from city to city and town.
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